Published: Wed, July 18, 2018
Entertaiment | By Kelly Sanders

Amazon's website crashes right as its Prime Day began

Amazon's website crashes right as its Prime Day began

Despite the bust out of the gate, the company said it sold more items in the first hour of Prime Day this year than in the first four hours of last year's event.

Shoppers who went to the site looking to grab a sweet deal were greeted with images of cute dogs, and a message that read, "Sorry, something went wrong on our end". You see some of the best deals are hidden out of the way, off the homepage. Eighty percent of online sentiment about Prime Day conveyed anger or sadness, according to Crimson Hexagon, which monitors social-media feedback.

"Amazon is a fair and responsible employer and as such we are committed to dialogue, which is an inseparable part of our culture, " spokeswoman Melanie Etches said in an email.

The good news is that products are added to the store all the time, so it's worth refreshing the page and keeping an eye on the "just added" section for the duration of Prime Day.

But Amazon touted Prime Day growth and said shoppers still found lots to buy, with tech gadgets in particular among the most popular.

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Unai Sordo, CCOO's secretary general, said in a Twitter post on Monday that Amazon must resume negotiations and guarantee the workers' "unquestionable rights". Prime Day features constantly changing deals that run throughout the promotional period. Of course, this also works with Alexa devices like the Echo.

The Amazon Prime Day sale lasts until tomorrow, and more deals will be coming over the next few hours.

What about non-Amazon devices?

Last year, Prime Day lasted 30 hours and began at 9 p.m. ET. According to One Click Retail, which measures ecommerce data, Amazon sold about $1 million worth of products a minute during peak time a year ago.

Prime Day, created by 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays. Thousands more Amazon employees in Germany are expected to strike on Tuesday over similar complaints.

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