Published: Thu, June 21, 2018
Entertaiment | By Kelly Sanders

Time to Tune in for Some IGTV — Instagram

Time to Tune in for Some IGTV — Instagram

Instagram Co-Founder and CEO, Kevin Systrom said that the social network has grown to accommodate one billion users since its inception in 2010. The company at an event in San Francisco announced that creators can now upload up to an hour long videos, which was previously limited to one minute.

"Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love".

This may be an attempt on Instagram's part to steel a bit of YouTube's thunder, in that it enables users to upload longer and more involved video content, but just like the main app, IGTV is obviously a mobile-first effort.

He added that IGTV is "built for how you actually use your phone, so videos are full screen and vertical".

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram's app or the web. As with any social platform, videos can be liked, shared, and commented. Viewing the videos is also possible within the Instagram app as well.

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According to the research firm eMarketer, 181.7 million Americans will watch video content on their smartphones at least once a month this year, up 6.1 percent from a year ago.

Instagram also takes up some space on their official website unveiling the new IGTV on how this impacts businesses, as it leverages its huge user base.

There also are no ads in IGTV, yet.

While Facebook offers no detailed revenue breakdown, eMarketer estimates Instagram will generate $5.48 billion in net U.S. ad revenue this year, up 70.4 percent from last year and accounting for more than one-fourth of Facebook´s net mobile ad revenue.

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