Published: Mon, May 28, 2018
Tech | By Amelia Peters

United States companies block 500 million Europeans rather than deal with GDPR

United States companies block 500 million Europeans rather than deal with GDPR

Europe's General Data Protection Regulation (GDPR) came to life yesterday, and a couple of USA tech giants are already being accused of breaking the law. For example "Gmail" doesn't need permission to access the e-mail id for sending or receiving emails. No more marketing spam - at least not from any company that wants to comply with GDPR.

Politicians in Europe last week restated its inflexible stance on corporate data responsibility - part of the reason some services have decided that to shut up shop for European Union citizens, even temporarily, is the lesser of two evils.

European privacy regulators signalled that they were ready to flex their muscles but were not "sanctioning machines". The Belgian law significantly strengthens the regulator's investigatory powers and notably gives it the ability to impose fines and sanctions for violating the data protection law.

The organization suggests that forcing users to accept data collection measures in exchange for the possibility of using the service contravenes the new rules imposed by GDPR. The pop-ups will explain how cookies are used for tracking your browsing history, and if you close the banner and use the site without doing anything, you're most likely consenting to letting that website track you.

A previous case brought by Schrems against Facebook triggered the collapse of a previous EU-US data sharing agreement.

"Every single airport I visited while travelling through Europe on my vacation past year has sent an email about their privacy update", said Sam kynadi, an MBA graduate.

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The case for the new rules has been boosted by the recent scandal over the harvesting of Facebook users' data by Cambridge Analytica, a US-British political research firm, for the 2016 US presidential election. But some websites are changing the way we can interact with our data.

The right to restrict processing - Customers will have the right to "block" personal data processing. These companies could have adopted one set of privacy rules for European Union customers and another for those elsewhere. Well if you misuse, exploit, market without consent or even handle with caution any user data, then you can be slapped with a fine of 20 Million Euros to 4% of the company's global turn-over. This is quite expensive, strict and inevitable to ignore.

"Unfortunately, our website is now unavailable in most European countries", the message read.

When questioned by the New York Times, the website said they'd make changes so the language wasn't so hidden, but many companies have done something similar to Quora's first attempt.

Some other major USA news sites acknowledged the new privacy rules with large disclaimers and other information to explain what information was being gathered when a reader visits the site.

Koo also announced that next year financial institutions and listed companies would be required to staff corporate governance positions to help provide their board of directors with information and assistance.

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