Published: Thu, May 17, 2018
Research | By Clarence Powell

Microsoft to take aim at new market with cheaper tablets

Microsoft to take aim at new market with cheaper tablets

At $400, Microsoft's entry would run $70 more than the budget iPad's starting price, but would still run considerably less than the $799 Surface Pro. Microsoft's effort of what a tablet can do is so far successful but the number of people using them would be a lot less as compared to iPad pro users. Why is Microsoft trying again, after its failure and subsequent $900 million write-down with Surface RT devices, to attack the low-end PC/tablet market? Since then, Microsoft has positioned its Surface devices for the business and professional markets.

They're also reported to be about 20 percent lighter than current Surface Pro models but will sport about four hours less battery life.

Over the weekend Patently Apple posted a report titled "Microsoft and Google are shifting strategies to challenge the iPad's Market Dominance from Features to Platforms".

The company launched the Surface RT half a decade ago, without making much of a splash.

The new Surface tablets will debut in 2H18.

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The Surface line of laptops and 2-in-1s has been improved upon and bolstered by new models many times in recent years, leading to such fantastic offerings as the Surface Pro and the Surface Book 2.

Microsoft is reportedly planning to release a line of cheaper Surface tablets that will allow it to compete more effectively with Apple's iPads. This was another area in which it fell short of the iPad in terms of functionality and it will be nice to see it come to the cheaper Surface tablet as well.

Another contender might be ready to tee off on Apple's $329 iPad, and no, we're not talking about Chromebook tablets again. It will be accompanied by more affordable versions of Microsoft's keyboard cover, mouse, and Surface Pen.

$400 will naturally get you just the slate, without any productivity-enhancing accessories like keyboards or pens, while LTE connectivity and twice the base 64GB internal storage should also cost extra. And this being Microsoft, there are expected to be multiple SKUs.

The 2015 Surface 13 is Microsoft's last 10-inch Surface model.

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