Published: Mon, May 07, 2018
Research | By Clarence Powell

Instagram to Soon Allow Direct Shopping and Payments Inside the App

Instagram to Soon Allow Direct Shopping and Payments Inside the App

Instagram's rival platform Snapchat recently introduced its "Shoppable AR" to its platform - a feature that allows advertisers to sell products directly through their sponsored lenses. With the payments feature, Insta users will be able to store their payment information - like debit or credit card details and purchase products directly from inside the Instagram app. Users will no longer have to leave Instagram to make a purchase. At present, the "Resy" feature is only available for selected users in the United States and UK.

TechCrunch reports, this new payment feature allows users to purchase the items within the Instagram app.

For now, the Native Payments feature is available for booking appointments at a limited number of partners such as restaurants or salons.

Facebook-owned Instagram has added in-app payments option that lets you make direct payments from the app. The native payment feature is backed by Facebook's payment system.

Writing in a blog post at the time, a spokesman said: 'People come to Instagram to follow their passions - from travel and fashion to food, entertainment and everything in between. The intent is clearly to allow businesses and brands to advertise on Instagram. Instagram was planning to add this service this service since 2017.

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After Facebook and Whatsapp got payment features Instagram has also rolled out the payment feature for the social media photo sharing app.

Instagram Shopping launched in eight more countries, including the United Kingdom, back in March, following initial testing in the USA in 2016. The ability to watch YouTube videos within WhatsApp was launched sometime back, and WhatsApp is now including the same functionality to watch Facebook and Instagram videos.

The launch in the United Kingdom follows a small-scale beta trial with Marks & Spencer, Heidi Klein and Mahabis. Remaining logged into the app to complete the transaction is likely to make the new application more user-friendly as it contributes significantly toward operational convenience. She noted that WhatsApp users already clocked over 2 billion minutes of video and audio calls, indicating the popularity of the feature.

It has been available to United States users since October 2017.

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