Published: Mon, May 07, 2018
Worldwide | By Victor Meyer

Cambridge Analytica must return data to United States academic

Cambridge Analytica must return data to United States academic

The ICO said in a ruling that SCL must provide the data within 30 days, warning that failure to do so would be a criminal offence.

The Information Commissioner's Office (ICO) served an enforcement notice on SCL Elections, Cambridge Analytica's parent company, on Friday.

The ICO has sided with Carroll and now wants to see everything Cambridge Analytica holds on him.

Carroll's test case opens the door for 240 million other US voters to request their data from the British-based data mining firm under British laws for data protection, the Guardian reported, since the company has claimed to have up to 7,000 data points on 240 million Americans.

Cambridge Analytica advised US President Donald Trump's election campaign, building psychographic profiles of the electorate to help micro-target voters with advertising in key swing states.

Information Commissioner Elizabeth Denham said the company "has consistently refused to cooperate with our investigation".

Cambridge Antalytica's bankruptcy filing comes after the company admitted making mistakes over the misuse of data harvested from Facebook accounts.

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The controversy dates to 2015, when Cambridge University academic Aleksandr Kogan and his company Global Science Research posted a quiz app on Facebook, called "This Is Your Digital Life", to gather data on 270,000 users and the users' friends, then shared it with Cambridge Analytica.

What is the Cambridge Analytica scandal?

A Cambridge Analytica sign is pictured at the entrance of the building which houses the offices of Cambridge Analytica, in central London on 21 March 2018.

The company boasts it can "find your voters and move them to action" through data-driven campaigns and a team that includes data scientists and behavioural psychologists.

Order paves way for as many as 240 million Americans on whom the company claims to have data, to file similar requests. Mark Zuckerberg told Congress that Cambridge Analytica "represented to us" that it has deleted all data models based on the original raw data of Facebook users in 2016, while Cambridge Analytica's lawyers had previously said the data had been erased by September 2016.

The professor had previously sought access to the data the firm had collected about him.

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