Published: Thu, April 19, 2018
Research | By Clarence Powell

Facebook Data Leak "Much Greater Than 87 Million", New Whistleblower Reveals

Facebook Data Leak

Investors who attended one Cambridge Analytica pitch deck said that the company also floated paying Mexican voters cryptocurrencies in exchange for filling out surveys, data from which would then be sold to Mexican political candidates and used to create ad campaigns.

University of Essex lecturer Emma Briant, who has for a decade studied the SCL Group - a conglomerate of companies, including Cambridge Analytica - interviewed company founder Nigel Oakes when she was doing research for a book.

The data of 87 million Facebook users was obtained by Cambridge Analytica, who were hoping to raise an eye-watering $30 million through the venture.

The European Parliament on Wednesday demanded Facebook chief Mark Zuckerberg appear in person to answer questions about the Cambridge Analytica scandal, rejecting his offer to send a more junior executive in his place.

Kaiser also said that Banks refused to pay a bill of 41,500 pounds ($59,500) for initial work undertaken by Cambridge Analytica.

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Cambridge Analytica, the firm that claims it used personal data to sway the last United States election, planned to issue a cryptocurrency to enhance it's powers of political persuasion, the New York Times reports. I am aware, in a general sense, of a wide range of surveys which were done by CA or its partners, usually with a Facebook login - for example, the "sex compass' quiz".

Caught in a storm that some might say is of its own making after the Cambridge Analytica scam revealed that data from Facebook was used to influence public opinion preceding the 2016 USA elections, the social media major is now scrambling to restore users' trust. "This was a major breach of trust, and I'm really sorry that this happened". Marketers have to rethink the approach to the data they gather from social networks so they don't invade the privacy of users or sway purchases too much, as there is now so much distrust and concern. He is somebody who takes a long-term view. Until 2014, Facebook's developer platform allowed third parties - usually a developer who made a game, or a personality quiz, or some other app used on the social media- to take nearly any data they wanted from a user who authorized their app.

"We've recently made significant updates to make our privacy tools easier to find, restrict data access on Facebook, and make our terms and data policy clearer", Facebook said. "We have not retained data regarding when individual users installed the app". Cookies and device identifiers help us determine whether you're logged in, which makes it easier to share content or use Facebook to log into another app.

Menlo Park, California-based Facebook has also been criticized for its role in Russia's alleged influence over the 2016 US presidential election.

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