Published: Tue, April 03, 2018
Research | By Clarence Powell

Facebook CEO defends ad-supported business model


The argument here, essentially, is that Apple makes its money off the small fraction of people who can afford to pay sometimes-outlandish prices for technology, while Facebook makes money off large corporations while we regular folk get to use the service for free.

"A$3 ll of a sudden something is chasing me around the web", Cook said of the feature, calling it "creepy".

Facebook, the company which was always notorious for mishandling user data has finally learned its lesson, after the Cambridge Analytica data harvesting scandal.

"You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib", Zuckerberg said.

Zuckerberg is trying to steer Facebook through one of its worst public crises, after revelations that Cambridge Analytica, a political consulting firm that worked on US President Donald Trump's election campaign, obtained the private data of some 50 million Facebook users. "Having an advertising-supported model is the only rational model that can support building this service".

Still, during Zuckerberg's one-hour conversation with Freakonomics Radio's Stephen Dubner, the CEO touted Facebook's commitment to user privacy and suggested that is why users feel comfortable sharing information on the platform. "We've elected not to do that".

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"If what you're doing is sensitive to people's information at all, then of course there are a bunch of checkpoints that you need to do before doing that", the wunderkind told Stephen Dubner during a Freakonomics interview published Sunday.

In other words: Apple prioritizes privacy because it can.

Instead, Zuckerberg challenged how a company like Apple, which does charge its users, could argue that it cared about its customers.

But if Facebook continues to be beholden to advertisers, will the company be able to regain the trust of users? Last week, a controversial internal memo from a Facebook leaked that involved a senior executive championing the company's growth -even if it came at the expense of someone's death.

Guesting on 'The Ezra Klein Show, ' Zuckerberg responded to Cook's comments, including the assertion that the Facebook privacy situation is "so dire" that regulation is necessary as well as the Cook zinger that "he wouldn't be in this situation", when asked what he would do inZuckerberg's shoes.

While speaking to Vox, Facebook CEO Mark Zuckerberg said that they did not spend enough time investing in, or thinking through, some of the downsides uses of the tools. I don't at all think that means that we don't care about people.

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