Published: Mon, April 02, 2018
Research | By Clarence Powell

Google Shuts Down URL Shortening Service

Google Shuts Down URL Shortening Service

The service is still active, but starting April 18, Google says that only existing registered users will be able to shorten links via their account console.

Google has announced that it will be shutting down the URL shortener service over the next year.

Google also made it clear that developers who have integrated Google URL shortening service with various apps till today would be able to create short URLs beyond May 30, 2018, albeit with a small change.

Instead of Google will use Firebase Dynamic Links (FDL), which allows us to give specific links to applications or web services.

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Google also asked their users to consider using app-centric Firebase Dynamic Links (FDL) or similar popular services like Bitly and as an alternative. The company has given April 13 as the deadline for anyone who wants to use the service or has used the service as anonymous in the past. However, users can export their link information from the console. You can create new links with the Firebase console.

Google will be complete depreciating the URL shorter tool from the next year. This is achieved by the use of FDLs, and thus Google is moving its efforts towards that service.

Link shortening is something I literally do at least once a day and it's always that I use. After that, 30 March 2019 will see the console discontinued, preventing people from managing their short links.

Google launched back in 2009 with the goal of providing users with a means to easily share links and measure traffic online. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website.

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