Published: Fri, March 30, 2018
Research | By Clarence Powell

Global Backlash Leads To Facebook Privacy Settings Changes

Global Backlash Leads To Facebook Privacy Settings Changes

With CEO Mark Zuckerberg poised to address the uproar on Capitol Hill, Facebook announced Wednesday that it is redesigning the settings menu on mobile devices, consolidating privacy options in one place, rather than sending users to some 20 different screens. Adjustments to the tools will make it easier for users to find and adjust their privacy settings, the company said. Therefore, instead of having settings spread across almost 20 different screens, users can now access it all from a single place.

The Privacy Shortcut menu in Facebook will let users make their account more secure by allowing users to add extra layers of protection to their account like two-factor authentication.

If you're anxious about what personal information Facebook has gathered on you, there's a way to find it and delete it.

"Learning of the recent meddling in a free USA election further demonstrates another concern we have of how they handle users' data - more than 25 million of which are Playboy fans - making it clear to us that we must leave the platform", Cooper Hefner wrote on Twitter.

The social network said it is also shutting down 'Partner Categories, ' a feature which enables more precise targeting of ads by combining information from Facebook with data aggregated by outside companies such as Experian and Acxiom.

Finally, expect some changes to Facebook's terms of service and data policy in the near future.

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The changes won't affect Facebook's privacy policies or the types of data it gathers on users.

The company has tried over the years to simplify its privacy settings, yet the controls remain hard to find and use for many people. "We'll have more to share in the coming weeks".

Earlier this month, whistleblower Christopher Wylie revealed political consulting company Cambridge Analytica obtained profiles on 50 million Facebook users via an academic researcher's personality prediction app.

Zuckerberg last week apologized for the breach of trust and outlined concrete steps the company would take to better protect users, including ways to make sure people understand who has access to their data and showing them a tool at the top of the News Feed.

Until now, tech CEOs have generally sent lawyers or deputies to testify before Congress but lawmakers are demanding Zuckerberg appear in person. "As far as I can tell, this doesn't change any of the data that Facebook's actually collecting". "These updates are about transparency - not about gaining new rights to collect, use, or share data", the VPs concluded.

As such, the apps were able to collect such data until Google changed the Android API version 4.0 in October 2017; Apple fans can sit smugly knowing there were no such issues with iOS versions of Facebook's apps.

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