Published: Thu, March 22, 2018
Tech | By Amelia Peters

YouTube live streaming gets easier for computers and phones

YouTube live streaming gets easier for computers and phones

YouTube became the latest battleground in the US gun control debate this week by quietly introducing tighter restrictions on videos involving weapons. So, to convert users, Cohen shared YouTube's new strategy.

It's unclear whether Apple would be comfortable letting users livestream to YouTube directly from their app. Apple doesn't now have its own competing live streaming service, but Google does still offer a competing piece of software in nearly every other area, raising questions about how much collaboration Apple would want to engage in.

"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers", he said.

"They will appreciate in time the advertising", Cohen said.

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YouTube is increasing advertisements in between music videos.

In addition, Cohen admitted that with YouTube's music service, it hopes to put an end to criticism from the music industry.

With its past subscription-based services, Google has proven that it has yet to build an appealing streaming music platform.

Such a feature is sure to be popular, especially if the video being watched forms part of a playlist and/or is mainly being played for the audio. More than 100 million people around the world use this add-on program. Both asapSCIENCE and Smarter Every Day have expressed interest helping with the initiative, according to a rep, and more information is expected to be released in the coming months prior to the program's launch. Just look at Spotify, the global streaming music leader. A current search on the site for "how to build a gun" yields 25 million results, though that includes items such as toys. However, that's in line with the low-end of buying airtime for a 30-second local TV ad, which ranges from $200 to $1,500+, depending on time slot. The feature allows users to easily set up a live stream from their computer without any additional equipment, and the tool is due to roll out to other browsers "soon". Cohen's statement not only proves YouTube's plan to lure users into paying for its new subscription service, but also shows how the company wants to address the criticisms it has been getting for hosting videos that violate copyrights and not paying recording artists and record companies enough.

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