Published: Wed, March 14, 2018
Tech | By Amelia Peters

Spotify launches in 3 new countries: South Africa, Vietnam, and Israel

Spotify launches in 3 new countries: South Africa, Vietnam, and Israel

Spotify is the world's largest global music streaming subscription service with a community of nearly 160m users, including 71m paying premium subscribers.

But the music streaming service enters an already saturated music streaming market with Apple Music (R59.99), Google Play (R 59.99) and Deezer (R59.99) offering almost identical services.

That suggests the company will need to use its clout to strike more lucrative deals in the coming years if it wants to turn a profit from a growing subscriber base as it battles Apple, Inc and Google.

Spotify has found a new way to beef up its knowledge about music: The company has begun to solicit music metadata suggestions from its users, asking them to describe genres of albums or moods of songs. That is a pick up of 2 million new subscribers, or 5.6%, since February.

Apple has bought digital magazine distributor Texture to extend its subscription services beyond music and online storage.

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On Spotify's website, its Premium service is now available on a 30-day trial basis and after that, if users want to subscribe it will cost R59.99 per month. Spotify free allows users to listen to free music forever, but at the expense of ads popping up. Taking a wider view, Spotify's subscriber growth rate still outpaces Apple Music's - the Swedish company saw 10 million subscribers join in the span of about 4 months.

Apple didn't disclose how much it paid for Texture, which had raised at least $90 million since it was founded almost a decade ago as Next Issue.

By experimenting with the tool, Line-In, it hopes to better understand how Spotify listeners interpret music, so that it can improve experiences for both listeners and artists.

The Spotify app is available now in the Google Play Store for Android phones and the App Store for iOS devices. Apple also sells additional storage in its iCloud service to customers who exceed the free limit of five gigabytes.

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