Published: Tue, March 06, 2018
Finance | By Gustavo Carr

Amazon to stop selling Google Nest products

Amazon to stop selling Google Nest products

The decision from Amazon's retail team was reportedly relayed through a conference call late a year ago and they were informed that the decision came from the top (and we assume it's CEO Jeff Bezos they were pertaining to).

Business Insider reports that Amazon has chose to not sell any new products from Google-owned Nest and that this was a decision that the Nest team had been expecting.

Because of that, Nest has chose to stop selling all of its products on the online retail giant as soon as inventory is sold out.

Amazon will continue to sell the Nest products it still has in stock, but once the inventory is flogged, it won't be replenishing.

Google is directly competing in both of those spaces, and its push to fold Nest back under its brand from parent company Alphabet seems motivated by the same kind of desire to monetise even more parts of consumers' lives as motivates Amazon.

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SAID it will soon stop selling Google-owned Nest's range of smart thermostats and gadgets, as the spat between the two firms deepens. The few Nest devices that are now listed on Amazon are expected to disappear from the online retail store once the inventory runs out.

The Nest team said they were informed that their products will be banned from Amazon's retail platform via a phone call.

It is not clear if third-party Amazon sellers will still be able to sell Nest products, or if Amazon will impose a site-wide ban in response to Nest.

Smart home appliances are a burgeoning industry in the U.S. Amazon and its competitors have invested heavily in developing new products and streamlining existing offerings. It pulled YouTube from Amazon's Echo Show and Echo Spot citing issues with how the company utilized the app on those devices, leaving users without the most popular video service on the web. Smart home product sales are expected to reach $4.5 billion in 2018, according to the Consumer Technology Association. Amazon already has previous when it comes to removing Google-affiliated items from sale.

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