Published: Sun, March 04, 2018
Tech | By Amelia Peters

Facebook Ends 'Explore Feed' Test that Showed Two Separate News Feeds

Facebook Ends 'Explore Feed' Test that Showed Two Separate News Feeds

READ NEXT:Equifax admits data breach impacted 2.4m more people "To understand if people might like two separate feeds, we started a test in October 2017 in six countries". In a survey of Facebook users in the testing area, people said they were "less satisfied with the posts they were seeing", adding that having two different feeds "didn't actually help them connect more with friends and family".

In addition to stopping the split News Feed test, Facebook says that it will look at how it tests new products in the future. Russian agents abused the platform with ads and organic posts that showed up on the news feed, in an attempt to sway the election and sow discord among Americans. "People don't want two separate feeds".

On Thursday, Mosseri said those recent changes will address the needs of users more than the Explore Feed test.

Mr. Mosseri said the company had also "received feedback that we made it harder for people in the test countries to access important information, and that we didn't communicate the test clearly".

"You gave us our answer: people don't want two separate feeds", Mosseri wrote.

Facebook called this the Explore Feed test, one created to determine how users feel about having content split up in this manner.

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There, a Muslim man who warned another civilian of a planned terrorist attack eventually became widely circulated on Facebook, leading many to panic over the alleged threat. The idea was to drive social interaction with friends and family by stripping away the posts from Pages that may otherwise clutter up a News Feed.

Separately, the social media giant is also discontinuing the Explore Feed bookmark globally this week. Some users were upset that the company failed to adequately communicate the test to them, and so it will work on addressing that problem with future design tweaks.

We've asked Facebook for comment and will update this article with any response.

Mark Zuckerberg made it his new year's resolution to clean up the site after the discovery of 470 fake pages and accounts with connections to Russian Federation that bought ads during the 2016 United States elections.

"Many people told me they thought that if we could turn down the temperature on the more divisive issues and instead focus on concrete local issues, then we'd all make more progress together", he said.

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