Published: Sun, January 14, 2018
Tech | By Amelia Peters

Some Canadian news outlets ready to cope with Facebook's News Feed changes

Some Canadian news outlets ready to cope with Facebook's News Feed changes

Founder Mark Zuckerberg outlined the rationale in a Facebook post, saying content from "businesses, brands and media" had begun to crowd out the more personal moments which he said are at the core of the network. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. About the new change, he writes, "You'll see less public content like posts from businesses, brands, and the media".

Instead of a feed full of updates from media companies (or that clothing store you followed for a discount one time), the future news feed should be full of content you find engaging.

By cutting back on items that Facebook users tend to passively consume, the change could hurt news organizations and other businesses that rely on Facebook to share their content.

Facebook's "People You May Know" algorithm is one of its most powerful tools, but also a big reason the social network can feel like it's run by a sociopathic manipulator. "But I also expect the time you do spend on Facebook will be more valuable".

"We can feel more connected and less lonely, and that correlates with long term measures of happiness and health", he wrote. Since your news feed is not showing important local news, articles, and stories, so here's a simple way to set the preferences of your news feed.

Based on this, we're making a major change to how we build Facebook. Such a move would be a welcome development, and Media Matters has recommended that Facebook include it in its algorithm.

We will also prioritize posts from friends and family over public content, consistent with our News Feed values.

If he is honest about reducing the fake and low-calorie news stories clogging up users' Facebook feed, Zuckerberg could turn to the press for help.

More news: Facebook updates News Feed to make friends a priority

This means Facebook's more than 2 billion monthly users can expect to see more from their family members and friends.

The US election in 2016 saw a string of adverts making misleading or factually inaccurate statements about political candidates gain traction on the site.

"This is recognition of the issues they've faced with toxic content", said Brian Wieser, an analyst at Pivotal Research Group.

A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people.

We started making changes in this direction previous year, but it will take months for this new focus to make its way through all our products. Friends and family will be shown more.

Facebook wants to keep deciding for you what you see, so maybe it's a good time to decide, for yourself, to get your news in a more reliable way. But too often today, watching video, reading news or getting a page update is just a passive experience.

"The most hard thing about this", Chavern said, "is that it will impact some publishers more than others, but it really emphasizes that all are subject to these Facebook rules and they can change whenever without much rationale and without much consultation".

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