Published: Fri, January 12, 2018
Tech | By Amelia Peters

Facebook updates News Feed to make friends a priority

Facebook updates News Feed to make friends a priority

Facebook considering changing how it prioritizes news stories in users' feeds to give better placement to media outlets deemed more trustworthy, as the company continues efforts to limit the exposure of false news, people familiar with the matter said.

If public content is to be promoted, it will now have to be seen to encourage community interaction - as happens within the tight-knit groups that discuss TV programmes and sports, he said. "Video and other open substance have detonated on Facebook in the recent years" Zuckerberg composes.

Mark Zuckerberg has pledged to devote 2018 to "fixing" Facebook. As reported by a company spokesperson, the Company's News Partnerships team which is directed by former NBC News Anchor Campbell Brown is entrusted with the responsibility of approving and vetting the local news publishers featuring on Facebook.

"The research shows that when we use social media to connect with people we care about, it can be good for our well-being", Zuckerberg said.

There are no plans yet for an worldwide test, despite the new product launching as Facebook, along with other technology platforms such as Google, faces increased scrutiny from regulatory bodies across the world. On the other hand, passively scrolling through social media does not.

He also pledged to defend Facebook from nation states.

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He added that Facebook had begun making changes in this direction previous year.

In a post, the company said that its current system uses the number of likes, comments and shares a post receives to determine where on a user's News Feed they appear. For example, live videos often lead to discussion among viewers on the platform, according to Facebook.

"We want to make sure that our products are not just fun but are good for people", Zuckerberg said.

The company has been criticized for algorithms that may have prioritized misleading news and misinformation in people's feeds, influencing the 2016 American presidential election, as well as political discourse in many countries. Tucked away in its own hidden corner of the app, Today In isn't prominent enough to be designed as a News Feed replacement or anything so radical - but that's kind of a shame.

"Facebook is in the midst of all of these fires it's trying to put out, it's trying to reassert its warm and fuzzy brand value that it has always tried to put forth", he told the BBC.

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