Published: Tue, January 09, 2018
Worldwide | By Victor Meyer

H&M apologizes after racism charges in monkey sweatshirt row

H&M apologizes after racism charges in monkey sweatshirt row

The Weeknd revealed he would be cutting ties with the Swedish clothing-retail company after it posted a product photo of a Black child sporting a hoodie that reads, "Coolest Monkey In The Jungle".

The Weeknd first partnered with H&M a year ago for multiple collections of custom clothing items, including jackets, parkas and sweatshirts.

Monday afternoon H&M's media relations team gave a more detailed statement to PR News, saying that the incident resulted from internal procedures that had not been followed properly and that the item would no longer be for sale.

The apology came after several shoppers and commentators had slammed the company over the slogan. "And the ads will be pulled".

Outrage over the ad bubbled up on Sunday, after social media users noticed that H&M's United Kingdom website was advertising this particular hooded sweatshirt using a young black child, while other sweatshirts from the same line were advertised on white models.

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"This image has been removed from all H&M channels and we sincerely apologize for any offense this has caused", the wrote.

Fashion designer Alex Medina, actress Niecy Nash and Karamo Brown of "Queer Eye for Straight Guy" cast were also critical of H&M.

Brown tweeted directly at H&M: "this is disgusting & irresponsible".

One social media user aptly put it; "So putting an African American child in a hoodie with "coolest monkey in the book" isn't racist at all".

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