Published: Fri, December 29, 2017
Research | By Clarence Powell

Apple offering $29 battery replacements for a year after slowing down iPhones

Apple offering $29 battery replacements for a year after slowing down iPhones

Apple also says it will cut the price of a battery replacement by $50 to $29.

"We've always wanted our customers to be able to use their iPhones as long as possible", Apple added on Thursday.

The iPhone owners, however, claim that they upgraded to newer models once their current handset slowed down, after updating to the newer version of the OS.

Disgruntled iPhone users filed eight class action suits against Apple already, after the company disclosed that it intentionally slows down iPhone's' performance.

Apple began this practice when it released iOS 10.2.1 a year ago, to stop the iPhone 6, iPhone 6s, and iPhone SE from shutting down from troubling power circumstances like cold weather, low battery charge or battery aging. It did not say if it will give them the ability to turn the feature off or on.

So we'll keep you updated on Android manufacturer responses to Apple's throttling and whether or not they perform similar actions to their older phones.

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Apple on Thursday denied that it has ever done anything to intentionally shorten the life of a product.

Instead, Apple acknowledged that it slowed down iPhones and explained why only after a Reddit user revealed that replacing the iPhone's battery would restore the handset's performance to its former glory. It wasn't caused by defective batteries, according to Apple, but normal issues with aging lithium ion batteries. That could result in phones unexpectedly shutting down.

The replacement plan begins in late January for anyone with an iPhone 6 or later that requires a new battery. However, it did so without actually saying anything about the feature to iPhone users. It did not tell customers how the update worked at the time. Apple also will include a new feature in its next operating system update that lets iPhone users check the health of their iPhone's battery.

Bob O'Donnell of TECHnalysis Research, said "hit products" still represent "an enormous amount of the company's overall value."
The technique was first pushed out for the iPhone 6, iPhone 6s, and iPhone SE, but has since been released for the iPhone 7 generation of phones in anticipation of their batteries naturally aging, too. In that situation, when apps with heavy processing demands were run, the iPhone could go into a safety shutdown so as to prevent component damage, because the battery was unable to provide sufficient power for the CPU.

As you might imagine, Apple is facing a backlash and lawsuits over their decision to go this route.

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